Southern Living by Smocked Auctions

DALLAS, May 1, 2014 - Smocked Auctions, a Dallas-based online designer and retailer of children’s clothing will design and distribute Southern Living’s first licensed clothing line. Together, the two brands will debut six collections of Southern-inspired apparel for children ages three months to six years old.

“When we started talking with Southern Living about collaborating on a clothing line, we knew that it was the perfect fit. So many aspects of the Southern lifestyle and what Southern Living represents are aligned with our own philosophy,” said Amy Laws, co-founder of Smocked Auctions. “Our inspiration for the collection will draw from the best of life in the South - beach vacations, family weddings, small town parades and holiday gatherings - quintessential Southern experiences that signify the lifestyle already celebrated and enjoyed by Southern Living consumers.”

Southern Living Monogram Smocked Bubble

Southern Living has long been an authority on Southern style and elegance. Editor in chief Sid Evans adds, “At Southern Living, we love to feature products and ideas that spring out of the South. When Amy and Nicole approached us about working together, we were very excited to partner with a business that has such a dynamic combination of creativity, entrepreneurship and a pride of place.”

The partnership will debut with The Monogram Collection, a premier collection of dresses, jon jons, bubbles and short sets for both boys and girls, each smocked with a one-initial monogram in one of Southern Living’s beautiful trademarked fonts. Five additional collections will be released

“The Monogram Collection is perfect for family portraits, beach pictures and dressing your kids in their Sunday best,” said Nicole Brewer, co-founder of Smocked Auctions. “We look forward to working with Southern Living on these upcoming collections, and we hope the Southern Living and Smocked Auctions’ customers will love the new line as much as we do.”

Southern Living Monogram Collection

Southern Living Monogram Collection


About Smocked Auctions

Founded in 2010 by Dallas moms Amy Lee Laws and Nicole Metzger Brewer, Smocked Auctions designs, manufactures and sells a wide variety of stylish and affordable Southern clothing and accessories for children ages three months through six years old, including dresses, rompers, bubbles, pant and short sets, jon jons and big brother polos, along with other surprise sales. Products are available for purchase three times a week through fixed-price Facebook auctions at, through daily Instagram sales and online anytime at

About Southern Living

Southern Living, the premier lifestyle and entertaining magazine of the South, reaches more than 16 million readers each month and enjoys a circulation of 2.8 million. Published 12 times a year by a subsidiary of Birmingham, Alabama-based Southern Progress Corporation, Southern Living celebrates the heart of Southern life.

Media Contact:
Jenny Hancock, (214) 329-919